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Marketing Bootcamp
Introduction
Welcome to Marketing Bootcamp
Online Marketing: Do what you can't
My story
My unique offering & how to sell it
My unique offering & how to sell it
Great ways to build a loyal following from your clients.
What is my passion?
Beeeeeeeee yourself
Defining your niche.
How to identify your dream client
Finding Product Market Fit
Market Research
The steps in a market survey
Creating your first market research survey
Influencer Marketing
Building your list
Building sites that sell
Building sites that sell
What is SEO and how to use it.
Introduction to Google Analytics
Why can't I use WIX or another free site builder?
How to make a Wordpress website yourself.
Wordpress Plugins
Wordpress templates (or themes)
Other Analytics Tools
Delivery is everything
DIY Graphic design
Email marketing
Why webinars?
Tips for an engaging webinar
Making great slides
Creating your online course
Presenting on video like a pro.
Repurposing your video content
How much transparency is too much
Making & processing money
Introducing Xero Accounting
Introduction to PayPal
Introducing Square
Introducing zipPay
Easy pricing strategies to determine your rates
Introducing affiliate marketing
Introducing Crowdfunding
How to never lower your rates again
Sales Funnels
What the hell is a sales funnel anyway?
Why funnels leak and what to do about it.
Email marketing
5 Stages of building an email marketing machine
Sales pages
Writing copy in an authentic way, that sounds like you
Advanced social media hacks
Module 7 - Advanced social media hacks
Using Facebook in 2017
Effective Facebook Ads
Facebook posts that convert
Introducing Facebook's new Branded Content Tool
Twitter in 2017
Instagram on autopilot with Nicole Bedeau
Jac introduces Later for Instagram
Snapchat in 2017
Why Pinterest is the next big thing.
What is Tailwind, and how the hell do I use it?
Bring it to life.
Plan for balance
Smarter scheduling with calendars and booking systems
Automating your systems
Network like a ninja
Put your sales on autopilot
Outsourcing like a pro
Outsourcing and Virtual Assistants
Project management and organisation
COURSE CONCLUSION
The Perfect Infrastructure
Registering your business name in Australia
Steps to register your business name in Australia
Choosing the right structure for your business in Australia
Introducing G Suite (aka Google Apps)
Managing your business online with G Suite
Setting up your business on Google Maps and Apple Maps
What are domains and hosting?
BONUS CONTENT
BONUS: Tools I use to create infrastructure for my businesses and ideas
BONUS: 200 Tailwind tribes to join to promote your business
BONUS: 10 Tips for authentic follow up from networking.
BONUS: Influencer Toolkit
BONUS: 7 online marketing trends for 2017
BONUS: Business Plan Builder
BONUS: 17 Online Marketing Influencers To Keep Your Eyes On
BONUS: Cheatsheet for your website build.
BONUS: Systems Checklist
BONUS: Outsourcing action plan
BONUS: Jac's full collection of team members and tools.
BONUS: 100 Great sites for solopreneurs.
BONUS: One of my early webinars
What is Tailwind, and how the hell do I use it?
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